Sanita Clogs, Inc. Launches New Spring 2010 Line

Temecula, CA-July 19, 2009- Sanita Clogs Inc., the US sales and marketing subsidiary of the original Danish clog maker announces its new spring line up of products.

The Sanita Spring 2010 collection is the most extensive assortment ever assembled by Sanita Footwear A/S of Denmark. Featuring several new styles incorporating multi colored textiles and Italian leather uppers, vibrant colors, and bright patent leathers, the offering is designed to expand the Brand’s growing number of satisfied consumers.

“Like the spring season, this line-up is fresh. New styles, materials and colors. The collection breathes new life into our core stapled PU bottom clog and that energy extends through a wide variety of choices for all tastes, ages and needs, including the fashion forward consumer who will find our wood based styles to be a great addition to their wardrobe,” stated Gene Kunde, President & CEO, Sanita Clogs Inc. “This line will help solidify Sanita as a year-round brand of choice in today’s value conscious market place,” Mr. Kunde continued.

“Maintaining our core products is extremely important to us, but we need to stay on the cutting edge of fashion and comfort to keep our consumers coming back” stated Angela Anderson, Product Manager, Sanita Clogs, Inc. “Each of our collections continues to complement the other, allowing us to offer a more cohesive and complete product offering” Ms. Anderson concluded.

Sanita is currently taking orders for this exciting new line. “The Spring 2010 collection represents an exciting milestone for Sanita as we continue our evolution, commented Mr. Kunde. “The early response from our authorized retailers suggests that it will fill an existing need expressed by their customers while at the same time attracting consumers who had not previously considered Sanita. In other words, the fresh new look will get their attention and once the product is on their feet, our core values including quality and durability through European Craftsmanship will make them Sanita customers for life,” concluded Mr. Kunde.

About Sanita Clogs, Inc.

Sanita Clogs, Inc. is the US division of the original Danish clog maker Sanita Footwear A/S. Headquartered in Southern California, the Company is the exclusive distributor of the handcrafted European made Sanita products to premium footwear retailers across the US. Sanita’s inspiration is based on the Danish word “hygge”, translated to mean “making everything cozy”. Utilizing innovative designs and precise standards, the Company provides clogs that are comfortable and the latest in fashion. Sanita clogs have been awarded the “Seal of Acceptance” by the APMA (American Podiatric Medical Association) for its quality and comfort. Today, Sanita distributes its footwear in over 40
countries around the world. www.sanitaclogs.com